It is really brilliant and wearable and I pretty much want to own every piece.
My point in bringing up this new collection is that Alexa Chung's add campaign is very similar to some photography I had longing on my desktop...
This got me pretty excited because I think it would be cool to do adds like this some day.
Take a look at the add and then look and the photos I took of my beautiful friend, Dylan Anslow, a few months before the collection photos came out.
Dylan Anslow for Caroline Kaufman